If you run a website or blog of any variety, then keeping it looking nice and retaining a great design is key. If you’re lucky enough to have a team of graphic designers working for you, then you probably don’t have to worry about the design and upkeep of your website. However if you run your own site, then you are probably constantly looking for ways to upgrade your website and make it look better.
The first thing you need to look at is what makes a good website? What do you look for in a website, and that is probably exactly what others look for too.
Does it look aesthetically pleasing?
There are ways to ensure it looks nice and that it has some lovely features and style. Depending on the type of website you have, you may want to incorporate some graphics or imagery that really highlight what you do. Using your own photography is ideal, but you can find royalty free images that are exceptional quality and they can be used to spruce up your pages. You can play around with images and use websites such as https://setapp.com/how-to/snipping-tool-for-mac to give you ideas on how to improve the way you use graphics.
Can you navigate it well?
A website must be user friendly. This means that anyone, from young to old, with any disability or impairment can still use your website and understand it well. You could use tags to help categorize articles. It’s also helpful to have an archives menu or dropdown so people can look back. The search feature is also super helpful. If you have sections, have them marked clearly. If you have a cooking site, look at labeling different recipes for different occasions, desserts, mains, starters, drinks http://acameraandacookbook.com/strawberry-spinach-salad-with-strawberry-vinaigrette/ and this way people can find things easier, especially when you use the correct links.
Use added features
Add a little extra to the mix and utilize your website to the best of its abilities. You could look at adding features such as linking videos, any relevant photos (as previously mentioned), linking up your social media including Pinterest (UK) so people can get a taste of your style before adding you.
Write with enthusiasm
The way you write and the style will determine how people see you and it will set the tone of voice for your brand. If you keep a fresh tone of voice that speaks well to the people and is warm, you will find people respond and will be more inclined to get in touch about work, jobs, or just to comment on your website.
So if you’re looking to spice up your website this year, start implementing some really simple and effective improvements. Best of luck!